Bank of Texas didn’t buy this campaign. It remains their greatest mistake. Presenting: a future you’ll wish you saved for.
Future Views
We would replace the interior windows of participating Bank of Texas locations with ultra-thin TVs running a non-stop stream of Dallas circa 2049.
Future Views (pt. 2)
But we wouldn’t stop there. We would set up Portals to the Future around Dallas so the public can enjoy inspiring glimpses of their not-so-distant future.
Future News
Texans love their local newspapers. Seriously: 79% of adult Texans read a local paper every month. That’s why we would take out a full page ad advertising the future Bank of Texas wants to prepare your finances for.
Gold Watch Treatment
Millennials feel like they’ve missed out on the halcyon days of retirement: the golden watch, the teary speeches, the going away party. While Bank of Texas can’t provide all of that, they can mark the occasion with a limited edition watch. Maybe that’ll be enough to make someone cry?
We even had cool banner ads…
… and fun scripts.
